Returns cost you money, here's how to reduce them.

According to Econsultancy, brands and companies can have up to a 50% return rate online. While the online returns are great for customers, they can be hugely damaging for companies! Everything from photographing, describing and displaying products on your site, to picking, packing and posting them uses up your time and money. When that sale goes through and you make revenue, great! But if your customer chooses to return that item to you, not only have you lost a sale, but you also have to absorb the cost of having the item returned (if you offer freepost returns) and having to restock it.

What is Black Friday?

Black Friday has become big news in recent years. Beginning as an American tradition, it has now seeped into shopping habits here in the UK.
So what is this dramatic-sounding event, and how can you ensure you get the most out of it for your business?

Christmas and why it matters online!

Black Friday 2013 was the biggest ever day for online orders.
Over £160 million was spent for the first time! While Black Friday was predominantly an American tradition, it's had a huge impact here in the UK. It's not just this tradition ecommerce managers should be adopting, selling to online markets can open up your product to a massive audience!

Why live chat is the fastest growing tool for customer engagement.

Engaging your customers is the holy grail of online business, it lets you tap into the mindset of your customers so you can give them what they want.
How do you get your customers to engage then? The most common methods are by phone, through email, in person, and live-chat. While email is still the most popular with 54% of customers choosing to engage in this way, live-chat is hot on its heels with 21% of customers choosing to engage with it, a figure which just keeps growing.