Mission Statement

We believe that the best conversations are those we have with people who share our interests.

Our aim is to create a platform valued by both consumers and publishers, by increasing consumer engagement of content-rich websites through relevant, meaningful conversation.

Blooie is a platform that connects individuals who share a passion for the content they consume online. Blooie is ubiquitous; it can be deployed across any number of content-rich websites, connecting people based on their engagement with a specific topic.

Users can strike up a conversation with one another about subjects that matter to them, while Blooie analyses the chat and suggests related content to enhance the conversation. By analysing conversation metrics, Blooie learns to better match users and can rank individuals based on their ability to engage others on any given subject.

There are benefits not only for consumers but for publishers too, by increasing time spent on site and page views. Blooie provides a full analytical suite that allows publishers to determine what content and which topics are providing engagement, and benchmark these against industry averages.